Marwan AlObaidi

Regional Director - Data Centers & Applied Systems at Midea Building Tech

Speaker

Senior business leader with over 26 years of experience across district cooling, Data Centers, HVAC, and channel business throughout the Middle East and Africa, with a strong commercial mindset and deep financial acumen. Extensive background in full P&L ownership and cash flow, country operations, market entry, business transformation, and portfolio growth within complex and regulated environments.

Highly experienced in developing and executing go-to-market strategies, building direct and channel sales models, and structuring strategic partnerships with master developers and major clients. Demonstrated success in negotiating high-value contracts, managing long-term agreements. Recognized for leading organizational growth through operational excellence, performance management, and talent development, while maintaining governance, compliance, and risk management standards.

Respected for strong leadership presence, commercial judgement, and the ability to align teams behind clear financial and strategic objectives. Known for delivering long-term value creation through execution discipline, customer-centric strategy, and continuous improvement in business performance and operational efficiency.

A people-centric leader who believes that strong teams create strong results. Known for building trust, developing talent, and creating high-performance cultures through clear communication, accountability, and empowerment. Leads with integrity, respect, and fairness, and is committed to coaching teams to reach their full potential. Highly collaborative and culturally aware, with the ability to motivate diverse teams across countries and functions. Recognized for building loyal teams, encouraging ownership, and fostering an environment where people and performance grow together.

Core Competencies:

• Strategic Leadership & Business Development
• Full P&L Management & Balance Sheet Accountability
• Revenue Growth & Market Share Expansion, Margin & Operating Leverage Optimization
• Risk Management, Financial Strategy & Debt Compliance
• Cross-Functional Leadership & Organizational Development
• Successfully negotiated and secured more than 100,000TR District cooling in Oman and Saudi markets, and large-scale data centers in Bahrain.